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Responsible Liquor Use

SLGA supports various social responsibility initiatives throughout the province.

A Guide to Social Hosting

Whether you are planning to host a function in the privacy of your home, on your property or elsewhere, you are responsible for the premises and guests. SLGA's Planning a Party? A Guide to Social Hosting brochure suggests some hosting tips to ensure your function is a success.

The responsible hosting guide explains the responsibilities of a host and outlines things to consider when planning your function. It also discusses some common alcohol myths that could disrupt your event.

To learn more, read our Guide to Social Hosting.

Teens and Alcohol: What You Need to Know

SLGA's Teens and Alcohol brochure is intended to educate parents and caregivers of teens about the implications surrounding alcohol, teens and house parties by presenting information about the legal, social and potential health consequences of teens who consume alcohol with or without adult supervision in the home.

To learn more, read our Teens and Alcohol Brochure.

Minors and Point of Sale Campaign

SLGA partners with the Ministry of Health to raise awareness through the minors and alcohol point of sale campaigns in SLGA stores and franchises.

This is a multi-year campaign intended to raise awareness about the risks of providing alcohol to minors and underage drinking. It was first launched in 2010 with messaging in SLGA retail stores that included “Your Teen?  Your Alcohol?  You’re Responsible” and “If you supply your teen with alcohol you are responsible for what happens. Thank you for knowing better.” 

The campaign continues to raise awareness of the role that parents and adults play in shaping youth’s values and attitudes toward alcohol use through a renewal of the point of sale displays in stores and franchises, online advertisements, a web video and online survey.  The campaign’s message is intended to prompt conversations between parents and youth about alcohol by asking “how can you inform your teen about alcohol?” 

Please Bring Your I.D.

The Please Bring Your I.D. program was developed with the co-operation and support of Saskatchewan Hotel and Hospitality Association and Restaurants Canada to reduce the availability of alcohol to minors in the province's liquor stores, franchises and hospitality industry.

To learn more view our Using Fake ID Today? poster.

Check 25

Check 25 is an in-store identification program that assists SLGA liquor stores and participating commercial permittees in preventing minors from purchasing alcohol. The program requires anyone who appears to be under the age of 25 years to show either a photo identification with a birth date, or three other pieces of identification, at least one of which must have a birth date. While staff working in SLGA stores and franchises have always asked for identification from customers who appear to be under the legal drinking age of 19, this program improves efforts to prevent minors from accessing alcohol, by increasing the number of people who are asked for identification.

See an example of Check 25 signage.

Serve It Right Saskatchewan

SLGA, in partnership with Saskatchewan Government Insurance, the Ministry of Health and the Saskatchewan Tourism Education Council (STEC), continues to support the Serve It Right Saskatchewan (SIRS) server intervention program. In 2015, SIRS became mandatory in Saskatchewan and will be rolled out over a 3 year period:

Year one - owners, managers and new hires
Year two - one person on each shift
Year three - all employees involved in the sale and service of beverage alcohol

The program, coordinated by STEC, trains servers in liquor permitted establishments in the use of effective intervention techniques if a patron demonstrates a problem with alcohol. 

STEC also offers the Door Staff Workshop that trains door staff in liquor permitted establishments to identify signs of intoxication, monitor the activities of patrons and reduce the risk of violence in and around permitted premises.  The SIRS course is a prerequisite for the Door Staff Workshop.

For more information visit Serve It Right Saskatchewan

Report Impaired Drivers (RID)

SLGA has partnered with Saskatchewan Government Insurance, municipal and provincial polices services, Mothers Against Drunk Driving and Students Against Drunk Driving to implement a province-wide Report Impaired Drivers (RID) program.

RID is a crime prevention campaign that encourages the public to call 911 to report suspected impaired drivers.  The campaign is promoted on city bus advertisements, road signs, billboards and posters in SLGA stores, franchises and commercial liquor establishments.

See an example of Report Impaired Drivers signage.


SLGA participates in the Canadian Association of Liquor Jurisdictions' national poster campaign that spreads the message that moderation is the normal drinking pattern in Canada and to remind people that it’s socially unacceptable to abuse alcohol.

The posters show how people who abuse alcohol are isolated from the majority of people who drink in moderation.

The posters are displayed in Saskatchewan Liquor Retailers and participating commercial permittees. See an example of the moderation campaign poster.

CCSA's Low Risk Drinking Guidelines help Canadians moderate their alcohol consumption and are intended to reduce immediate and long-term alcohol-related harms.

Don't Be That Guy

SLGA has partnered with local police forces, sexual assault service providers and Crime Stoppers to launch the Don't Be That Guy campaigns in cities across Saskatchewan.

The poster campaigns spread the message that intoxication is not a form of consent for sexual activity. The posters, which are aimed primarily at 19 to 25 year old males, rely on a bold design to make men think about the boundaries between consensual sex and sexual assault.

The posters are displayed in liquor stores, bars, nightclubs and campuses in Saskatoon, Prince Albert and Regina.

To see an example, download a Don't Be That Guy poster.

Mothers Against Drunk Driving (MADD)

Automated Teller Machines

Automated teller machines (ATMs) that support local Mothers Against Drunk Driving (MADD) and Students Against Drinking and Driving chapter activities can be found in SLGA liquor stores in Regina, Saskatoon and Moose Jaw.  The funds generated through these ATMs are used to help raise awareness about the dangers of driving impaired.

Video Presentations

Mothers Against Drunk Driving (MADD), in partnership with SLGA and Saskatchewan Government Insurance, has been reaching out to students across Saskatchewan through the national School Assembly Program.  Each year a new video presentation is produced that encourages viewers to think about the consequences and risks of impaired driving.  The 2016 show, 24 Hours, challenges students to examine their beliefs and choices around mixing alcohol with driving, and helps them understand the tragedy that can occur when people make the wrong choice. 

For more information visit Mothers Against Drunk Driving.

Fetal Alcohol Spectrum Disorder (FASD) Awareness

Fetal Alcohol Spectrum Disorder (FASD) is caused by alcohol use during pregnancy and can lead to lifelong learning, behavioural and cognitive difficulties in affected children. Through the government’s Cognitive Disabilities Strategy, SLGA supports FASD awareness and education through its partnerships with the Saskatchewan Prevention Institute (SPI) and FASD Network of Saskatchewan.

Every year, the SPI and FASD Support Network undertake initiatives including the Saskatchewan FASD Speakers’ Bureau, regional FASD committees, training, post-secondary student education, and the publication of various resources for the public and professionals. 

Please visit The Saskatchewan Prevention Institute and FASD Network of Saskatchewan to learn more about FASD programs and resources in Saskatchewan.